The good folks at Old Fourth Distillery usually spend their days churning out vodka, gin and whiskey at their facility in Atlanta’s Old Fourth Ward. O4D opened in 2014 as the first distillery in Atlanta since 1906. In addition to spirit sales, they also see a sizable income from distillery tours and tastings, along with event rentals, hosted in their 1100 square foot manufacturing area and smaller tasting room. That business model has been turned upside down by the Coronavirus and social distancing orders from the CDC. Old Fourth Distillery’s owners were left wondering not only what to do during this down time, but also how they could help.
Borrowing an idea they heard about from fellow distillers in Portland, Oregon, O4D’s owners switched from producing their signature spirits, and instead began making hand sanitizer. And unlike some people who have been hoarding such supplies and selling them at a skyrocketing price, O4D has been giving their product away. At first they would hand out the small bottles to whomever would walk up and ask, but demand has far exceeded capacity, forcing some prioritization to become necessary. Old Fourth Distillery’s owners are now focusing on sending supplies to healthcare workers and first responders, and the Atlanta-area homeless through a partnership with Intown Collaborative Ministries.
To hear more about how Old Fourth Distillery is helping the community, read the full article about them in Rolling Stone magazine here!
You can also follow their updates on this effort, and find out how to donate to the hand sanitizer cause by checking the Old Fourth Distillery’s Facebook page here.
Old Fourth Distillery – 487 Edgewood Avenue SE, Atlanta, GA 30312